Brook Preloader
Tokyo / LA

Miguel is well established as a multi-disciplinary director, making entertaining campaigns with rich craft.  His work is a showcase of his talent and remarkable versatility – from the strongly emotive, to humor, to drama. Throw the thriller/horror genre into the mix as well.  He feels that storytelling and its narrative remain at the heart of the experience, that while visuals are essential to directing, as is the craft … ultimately “the emotional pull is the bottom line”.

“The pleasure of making commercials is getting the audience to feel something within a short format. The challenge is what makes it fun.  Great work always comes from trust and honesty between directors and each agency’s creative team. When we share the same vision and intentions, and each side wants to make it shine—that’s when we end up with something special.”

Selected works